1. The Practice of Marketing Management
Title | The Practice of Marketing Management : Analysis, Planning, and Implementation |
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Author info | William A. Cohen |
Author | Cohen William A. |
Issue data | New York : MacMillan Publ. Co. , 1991. - 693 s. |
Issue | 1. ed. |
ISBN | 0-02-323171-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * riadenie strategické * pracovníci riadiaci * analýza trhu * organizácia * plánovanie strategické * stratégia podniková * výrobky nové * reklama * tvorba cien * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677237 |