1. Creativity in Services Marketing: What's New, What Works, What's Developing
Title | Creativity in Services Marketing: What's New, What Works, What's Developing |
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Author info | Edited by M. Venkatesan, Diane M. Schmalensee, Claudia Marshall |
Another authors | Venkatesan M. (Compiler) |
Schmalensee Diane M. (Compiler) | |
Marshall Claudia (Compiler) | |
Issue data | Chicago : South Wacker Drive , 1986. - 175 s. |
Issue | 1. ed. |
ISBN | 0-87757-179-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | služby * marketing * manažment * spotrebitelia * potreby * reklama * priemysel * telekomunikácie * financie * podnik * výskum |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677253 |