1. Instructor's Manual to Accompany International Marketing
Title | Instructor's Manual to Accompany International Marketing |
---|---|
Author info | Philip R. Cateora |
Author | Cateora Philip R. |
Issue data | Homewood : IRWIN , 1990. - 381 s. + nesamostat. príl. |
Issue | 7. ed. |
ISBN | 0-256-07954-4 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * podnik spoločný * spoločnosti nadnárodné * joint ventures * manažment * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 715671 |