1. Marketing
Title | Marketing : concepts and strategies |
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Author info | William M. Pride, O.C. Ferrell |
Author | Pride William M. |
Co-authors | Ferrell O. C. |
Issue data | Boston : Houghton Mifflin Company , 1991. - 124 s. |
Issue | 7. ed. |
ISBN | 0-395-43358-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * rozhodovanie * produkty * distribúcia * ceny * segmentácia trhu * zákazníci * nákup * maloobchod |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748778 |