1. Psychologie reklamy
| Title | Psychologie reklamy |
|---|---|
| Author info | Jitka Vysekalová, Růžena Komárková |
| Author | Vysekalová Jitka |
| Co-authors | Komárková Růžena |
| Issue data | Praha : GRADA , 2000. - 221 s. |
| Edition | Expert |
| ISBN | 80-247-9067-X |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 659.1 - Propagácia. Reklama |
| Keywords | reklama * psychológia * propagácia * etika * kódexy etické * Česko |
| Database | BOOKS |
| Copy count | 6, currently available 5, at library only 1 |
| Call number | 770916, 813603-813607 |