1. Die Fraktale Marke
Title | Die Fraktale Marke : Eine neue Intelligenz der Werbung |
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Author info | Gerd Gerken |
Author | Gerken Gerd |
Issue data | Düsseldorf : ECON , 1994. - 751 s. |
Issue | 1. Aufl. |
ISBN | 3-430-13156-1 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 659.1 - Propagácia. Reklama |
Keywords | značky výrobné * reklama * kultúra * manažment |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 706210 |