1. Simulated Test Marketing
SYS | c020159 | |
---|---|---|
LBL | ^^^^^nam^^22^^^^^^^^450^ | |
005 | 20221214075415.0 | |
010 | $a 0-02-905505-9 | |
100 | $a 19970919d 1994u 0sloy03 ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Simulated Test Marketing $e Technology for Launching Successful New Products $f Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf |
205 | $a 1. ed. | |
210 | $a New York $c Lexington Books $d 1994 | |
215 | $a 306 s. | |
610 | 1- | $a výrobky nové $9 eu_un_auth*h0007172 |
610 | 1- | $a technológie nové $9 eu_un_auth*h0006435 |
610 | 1- | $a modelovanie $9 eu_un_auth*h0003392 |
610 | 1- | $a modely simulačné $9 eu_un_auth*h0003449 |
610 | 1- | $a výskum vedeckotechnický $9 eu_un_auth*h0007200 |
610 | 1- | $a počítače $9 eu_un_auth*h0004246 |
610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $a Clancy $b Kevin J. $3 eu_un_auth*p0022503 $4 070 |
701 | -1 | $a Shulman $b Robert S. $3 eu_un_auth*p0022504 $4 070 |
701 | -1 | $a Wolf $b Marianne M. $3 eu_un_auth*p0023592 $4 070 |
801 | -0 | $a SK $b BA004 $c 19980307 $g AACR2 |