1. La distribution
Title | La distribution : stratégies des réseaux et management des enseignes |
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Author info | Jacques Dioux, Marc Dupuis |
Author | Dioux Jacques |
Co-authors | Dupuis Marc |
Issue data | Paris : Pearson Education France , 2009. - 481 s. |
Issue | 2e éd. |
ISBN | 978-2-7440-7344-1 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.378 - Obchodná sieť |
Keywords | distribúcia * stratégia podniková * riadenie podnikové * spotrebitelia * siete obchodné * internacionalizácia * lokalizácia * ponuka * dopyt * podpora predaja * reklama * kontrola * reťazce distribučné * nákup |
Database | BOOKS |
Copy count | 4, currently available 3, at library only 1 |
Call number | 829307, 829308, 829311, 847346 |