1. On marketing stickiness: How to motivate your customers want more
Title | On marketing stickiness: How to motivate your customers want more | ||||||||
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Translation | O marketingovej lepkavosti: Ako motivovať zákazníka viac | ||||||||
Author info | Pavel Štrach | ||||||||
Author | Štrach Pavel | ||||||||
Source document | Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu : scientific journal is aimed at the area marketing and marketing management. Roč. 12, č. 1 (2017), s. 51-52. - Bratislava : Univerzita Komenského v Bratislave, 2017. ISSN 1338-7944 | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | zákazníci * stratégia marketingová * marketing * motivácia | ||||||||
Annotation | Pojem marketingová lepkavosť (stickiness marketing). Meranie lepkavosti. | ||||||||
Database | ARTICLES | ||||||||
References | PERIODIKÁ-Súborný záznam periodika | ||||||||
Bunches | 2017: 1-4 | ||||||||
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