1. Destination Marketing
Title | Destination Marketing : Essentials |
---|---|
Author info | Steven Pike |
Author | Pike Steven |
Issue data | Abingdon : Routledge , 2021. - 324 s. |
Issue | 3rd Edition |
ISBN | 978-0-367-46954-2 (pbk) , 978-0-367-46953-5 (hbk) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 338.48 - Cestovný ruch. Politika cestovného ruchu |
Keywords | ruch cestovný * turistika * marketing destinačný * vzťahy s verejnosťou * médiá sociálne * financovanie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 920563 |