1. Innovation Marketing and Strategic Marketing
Title | Innovation Marketing and Strategic Marketing |
---|---|
Author info | Naqibullah Daneshjo, Renáta Ševčíková, Obaidullah Mir, Reviewers: Monika Hudáková, Lukáš Čechura, Andreas Kohla |
Author | Daneshjo Naqibullah EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Ševčíková Renáta EUBOBFKMA - Katedra marketingu OBF |
Mir Obaidullah | |
Another authors | Hudáková Monika (Recenzent) |
Čechura Lukáš (Recenzent) | |
Kohla Andreas (Recenzent) | |
Issue data | Lüdenscheid : RAM-Verlag , 2023. - 133 s. [6,6 AH] |
Issue | 1st Edition |
ISBN | 978-3-96595-034-4 |
Document kind | monographs |
Language | English |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing strategický * marketing * inovácia * marketing manažment * manažment inovačný |
Public work category | Scientific monography issued in foreign editorships |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E23 00313-001, originál dokumentu |
Availability | Plný text prístupný pre archívne účely publikačnej činnosti |