1. Principles of Marketing
Title | Principles of Marketing |
---|---|
Author info | Charles W. Lamb, Joseph F. Hair, Carl Macdaniel |
Author | Lamb Charles W. |
Co-authors | Hair Joseph F. |
MacDaniel Carl | |
Issue data | Cincinnati : South-Western Publ. Co. , 1992. - 757 s. |
Issue | 1. ed. |
ISBN | 0-538-81368-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * analýza trhu * spotrebitelia * rozhodovanie podnikové * podnik * riadenie výroby * obchod * tvorba cien * manažment * trh medzinárodný |
Database | BOOKS |
Copy count | 3, currently available 3, at library only 0 |
Call number | 677219, 690890, 720529 |