1. Instructor's Resource Manual for Schoell and Guiltinan Marketing
Title | Instructor's Resource Manual for Schoell and Guiltinan Marketing : Contemporary Concepts and Practices |
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Author info | Betty MacLemore Pritchett, Thomas K. Pritchett, William F. Schoell |
Author | MacLemore Pritchett Betty |
Co-authors | Pritchett Thomas K. |
Schoell William F. | |
Issue data | Boston : Allyn and Bacon , 1992. - 409 s. |
Issue | 5. ed. |
ISBN | 0-205-13173-5 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * prostredie ekonomické * manažment * plánovanie * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 722273 |