1. Marketing management
Title | Marketing management : analýza, plánování, využití, kontrola |
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Author info | Philip Kotler, [z angl. prel. Václav Dolanský, Stanislav Jurnečka] |
Author | Kotler Philip |
Another authors | Dolanský Václav (Translator) |
Jurnečka Stanislav (Translator) | |
Issue data | Praha : Grada Publishing , 1998. - 710 s. |
ISBN | 80-7169-600-5 |
Other Interrelated Works | Instructors' manual 7th edition Marketing management. Analysis, planning, implementation, and control [by] Philip Kotler / Englewood Cliffs : Prentice-Hall, 1991 ; Saliba Slimen ; Wrenn Bruce |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * analýza trhu * plánovanie strategické * podnik * systémy informačné * trh kupujúceho * výrobky nové * predaj * reklama * riadenie strategické |
Database | BOOKS |
Copy count | 8, currently available 8, at library only 0 |
Call number | 756172, 758965, 758966, 759000-759004 |