1. Global marketing management
Title | Global marketing management |
---|---|
Author info | Masaaki Kotabe, Kristiaan Helsen |
Author | Kotabe Masaaki |
Co-authors | Helsen Kristiaan |
Issue data | New York : John Wiley & Sons, Inc. , 1998. - 711 s. |
ISBN | 0-471-59288-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * globalizácia * financie * mena * peniaze * kurz devízový * legislatíva * dohody medzinárodné * segmentácia trhu * konkurencia * stratégia marketingová * produkty * ceny * komunikácia * spotreba * predaj * distribúcia * vývoz * dovoz |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 763227 |