1. Reklama a etika
Title | Reklama a etika |
---|---|
Author info | Eva Hanuláková, recenzenti: Helena Labská, Pavel Horňák |
Author | Hanuláková Eva EUBOBFKMA - Katedra marketingu OBF |
Another authors | Labská Helena (Recenzent) EUBOBFKMA - Katedra marketingu OBF |
Horňák Pavel (Recenzent) | |
Issue data | Bratislava : EUROUNION , 2002. - 119 s. [6 AH] |
ISBN | 80-88984-37-8 |
Document kind | monographs |
Language | Slovak |
Country of Edition | Slovak Republic |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * etika * rozhodovanie * agresia * regulácia * deti * trh * televízia * USA * Európska únia * Slovensko |
Database | BOOKS |
Copy count | 3, currently available 2, at library only 1 |
Call number | 778491-778493 |