1. Market
Title | Market : fondements et méthodes des recherches en marketing |
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Author info | Yves Evrard, Bernard Pras, Elyette Roux |
Author | Evrard Yves |
Co-authors | Pras Bernard |
Roux Elyette | |
Issue data | Paris : DUNOD , 2009. - xvi, 703 s. |
Issue | 4. éd. |
Edition | Gestion SUP , marketing-communication |
ISBN | 978-2-10-052796-0 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | trh * marketing * metódy výskumu * experimenty |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 869104 |