1. The Market Segmentation Workbook
Title | The Market Segmentation Workbook : Target Marketing for Marketing Managers |
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Author info | Sally Dibb, Lyndon Simkin |
Author | Dibb Sally |
Co-authors | Simkin Lyndon |
Issue data | London : Routledge , 1996. - 219 s. |
Issue | 1. ed. |
ISBN | 0-415-11892-1 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * segmentácia trhu * ciele podnikové * ciele riadenia * zákazníci * spotrebitelia * konkurencia * analýza trhu |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 742941 |