1. Euromarketing - Marketing Audit in Practice (Results of a Research)
SYS | 0196036 | |
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014 | $a 000383767900004 $2 WOS | |
100 | $a 20141222d2014łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng $d eng |
102 | $a SK | |
200 | 1- | $a Euromarketing - Marketing Audit in Practice (Results of a Research) $f Viera Čihovská, Šárka Kličková |
301 | $a KEGA 018EU-4/2014 | |
321 | $a Registrovaný: Web of Science | |
330 | $a Marketing audit - definícia priebeh procesu auditu. Komparácia nástroja euromarketing na SR a v Taliansku. Hypotézy a neparametrické štatistické testovanie. PDCA cyklus pri aplikácii euromarketingu - ISO štandardy. Prieskum vo využití marketing auditu v podnikoch na Slovensku. | |
463 | -1 | $1 001 eu_un_cat*0195853 $1 010 $a 978-80-225-3994-4 $1 200 1 $a Application of knowledge in process of business dynamization in Central Europe $b elektronický zdroj $e <the> proceedings of the 5th international scientific conference on trade, international business and tourism : 16. - 17. october 2014, Mojmírovce, Slovak Republic $f compiled by: Peter Drábik, Paulína Krnáčová $g editors: Viera Kubičková, Daniela Breveníková $g reviewers: Peter Baláž, Gabriela Bartáková $v pp. 37-45 CD-ROM $1 210 $a Bratislava $c EKONÓM publishing $d 2014 $1 215 $a CD-ROM [541 s., 27 AH] $1 702 1 $3 eu_un_auth*p0070870 $a Drábik $b Peter $4 220 $1 702 1 $3 eu_un_auth*0012591 $a Krnáčová $b Paulína $4 220 $1 702 1 $3 eu_un_auth*p0048870 $a Kubičková $b Viera $4 340 $1 702 1 $3 eu_un_auth*p0020400 $a Breveníková $b Daniela $4 340 $1 702 1 $3 eu_un_auth*p0020827 $a Baláž $b Peter $4 675 $1 702 1 $3 eu_un_auth*p0020441 $a Bartáková $b Gabriela $4 675 $1 710 12 $a Application of knowledge in process of business dynamization in Central Europe $b International scientific conference $d 5. $e Mojmírovce, Slovak Republic $f 16.-17.10.2014 |
541 | 1- | $a Euromarketing - Marketing audit v praxi (výsledky výskumu) |
610 | 1- | $9 eu_un_auth*h0002041 $a euromarketing |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0001156 $a audit |
610 | 1- | $9 eu_un_auth*h0003627 $a nástroje marketingové |
675 | $a 65.012 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000295 $x Metódy riadenia podniku a organizácie priemyslu, obchodu a dopravy | |
700 | -1 | $3 eu_un_auth*p0029032 $a Čihovská $b Viera $p EUBOBFKMA $9 50 $4 070 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*0029589 $a Kličková $b Šárka $p EUBOBFKMA $9 50 $q I $4 070 $T Katedra marketingu OBF |
801 | -0 | $a SK $b BA004 $c 20141222 $g AACR2 |
T85 | $x existuji fulltexy |