1. Influencer-Marketing
Title | Influencer-Marketing : Strategie, Briefing, Monitoring |
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Author info | Sven-Oliver Funke |
Author | Funke Sven-Oliver |
Issue data | Bonn : Rheinwerk Verlag , 2019. - 301 s. |
Issue | 1. Auflage |
ISBN | 978-3-8362-6409-9 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * influencer marketing * stratégia marketingová * propagácia * rozhodovanie nákupné * skupiny cieľové * lídri * kooperácia * kampane reklamné * legislatíva |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 913205 |