1. Consumer Behavior & Culture
Title | Consumer Behavior & Culture : Consequence for Global Marketing and Advertising |
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Author info | Marieke de Mooij |
Author | Mooij Marieke de |
Issue data | Los Angeles : SAGE , 2019. - 451 s. |
Issue | 3rd Edition |
ISBN | 978-1-5443-1816-5 (pbk) , 978-1-5443-1815-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * kultúra * marketing * reklama * globalizácia * výskum * psychológia * sociológia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 915001 |