1. Use of Netnography in Contemporary Marketing Research
:KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4817-5, pp. 23 online.