1. Consumer Behaviour
Title | Consumer Behaviour |
---|---|
Author info | Zubin Sethna & Jim Blythe |
Author | Sethna Zubin |
Co-authors | Blythe Jim |
Issue data | London : SAGE , 2019. - 549 s. |
Issue | 4th Edition |
ISBN | 978-1-5264-5001-2 (pbk) , 978-1-5264-5000-5 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * motivácia * osobnosť * mobilita sociálna * spotreba * spotreba udržateľná * inovácia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 919541 |