1. The Consumer Insights Handbook
Title | The Consumer Insights Handbook : Unlocking Audience Research Methods |
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Author info | Danielle Sarver Coombs |
Author | Coombs Danielle Sarver |
Issue data | Lanham : Rowman & Littlefield , 2022. - 221 s. |
ISBN | 978-1-5381-4552-4 (paperback) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * zákazníci * zber dát * analýza dát * reporting * prezentácia * klienti |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 919543 |