1. Sales promotion essentials
Title | Sales promotion essentials : the 10 basic sales promotion techniques... and how to use them |
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Author info | Don E. Schultz, William A. Robinson, Lisa A. Petrison |
Author | Schultz Don E. |
Co-authors | Robinson William A. |
Petrison Lisa A. | |
Issue data | Lincolnwood : NTC Business Books , 1994. - 197 s. |
Issue | 2. ed. |
ISBN | 0-8442-3366-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | propagácia * propagácia priama * propagácia skrytá * reklama * predaj * metódy propagačné |
Database | BOOKS |
Copy count | 3, currently available 3, at library only 0 |
Call number | 728104, 739624, 739625 |