1. Managing the new product development process
Title | Managing the new product development process : cases and notes |
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Author info | Robert J. Dolan |
Author | Dolan Robert J. |
Issue data | Reading : Addison-Wesley Publishing Company , 1993. - 392 s. |
ISBN | 0-201-52627-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | produkty * štúdie prípadové * značky výrobné * výskum trhu * manažment |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 777950 |