1. Priamy marketing
Title | Priamy marketing |
---|---|
Author info | Helena Nízka |
Author | Nízka Helena EUBOBFKMA - Katedra marketingu OBF |
Issue data | Bratislava : Iura Edition , 2002. - 149 s. |
Edition | Ekonómia |
ISBN | 80-89047-38-6 |
Document kind | monographs |
Language | Slovak |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | marketing priamy * vývoj * komunikácia marketingová * plánovanie * zákazníci * dáta * banky dát * modely * distribúcia * marketing sieťový * tovar značkový |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
References | (1) - BOOKS |
Call number | 781109, 781110 |