1. Strategy in Advertising
Title | Strategy in Advertising : Matching Media and Messages to Markets and Motivations |
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Author info | Leo Bogart |
Author | Bogart Leo |
Issue data | Lincolnwood : NTC Business Books , 1990. - 406 s. |
Issue | 2nd Edition |
Edition | Crain Books |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * médiá * trh * motivácia * spotrebitelia * rozhodovanie * programovanie lineárne * simulácia * komunikácia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 910679 |