1. Image a firemní identita
Title | Image a firemní identita |
---|---|
Author info | Jitka Vysekalová, Jiří Mikeš, Jan Binar |
Author | Vysekalová Jitka |
Co-authors | Mikeš Jiří |
Binar Jan | |
Issue data | Praha : Grada Publishing , 2020. - 223 s. |
Issue | 2. aktualizované a rozšířené vydání |
Edition | Expert |
ISBN | 978-80-271-2841-9 (print) , 978-80-271-1595-2 (pdf) , 978-80-271-1596-9 (ePub) |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | firmy * imidž * identita podniková * komunikácia firemná * kultúra podniková * analýzy * Česko |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 916139, 916663, 919335 |