1. Global Marketing Management
Title | Global Marketing Management : Cases and Readings |
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Author info | Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett |
Author | Buzzell Robert D. |
Co-authors | Quelch John A. |
Bartlett Christopher A. | |
Issue data | Reading : Addison-Wesley Publ. Co. , 1995. - 686 s. |
Issue | 3. ed. |
ISBN | 0-201-53972-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * manažment * marketing manažment * vývoz * globalizácia * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 739003 |