1. Event marketing
Title | Event marketing |
---|---|
Parallel title | jak využít emoce v marketingové komunikaci |
Author info | Petr Šindler |
Author | Šindler Petr |
Issue data | Praha : Grada Publishing , 2003. - 236 s. |
Edition | Manažer |
ISBN | 80-247-0646-6 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * komunikácia marketingová * komunikácia * stratégia marketingová * spotrebitelia * kontroling |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 796198, 801496 |