1. Marketing myšlienok
Title | Marketing myšlienok |
---|---|
Author info | Miroslav Tuma |
Author | Tuma Miroslav |
Issue data | Banská Bystrica : ÚPV SR , 2002. - 190 s. |
Edition | Vzdelávanie |
ISBN | 80-88994-16-0 |
Document kind | monographs |
Language | Slovak |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * vlastníctvo duševné * služby * vlastníctvo priemyselné * marketing služieb * stratégia marketingová * portfólio * modely * marketing mix * informácie * zdroje informácií |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
References | (1) - ARTICLES |
Call number | 791629 |