1. Marketing research
| Title | Marketing research : methodological foundations |
|---|---|
| Author info | Gilbert A. Churchill, Jr. and Dawn Iacobucci |
| Author | Churchill Gilbert A. Jr. |
| Co-authors | Iacobucci Dawn |
| Issue data | [S.l.] : South-Western Publ. Co. , 2002. - xxvi, 1006 s. |
| Issue | 8th ed. |
| ISBN | 0-030-33101-3 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.13 - Trh všeobecne. Analýza trhu |
| Keywords | prieskum trhu * zber dát * analýza trhu * analýzy * trh * spracovanie dát |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 791938 |