1. Principles of direct and database marketing
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| 200 | 1- | $a Principles of direct and database marketing $f Alan Tapp |
| 205 | $a 3. ed. | |
| 210 | $a Harlow $c Prentice Hall $d 2005 | |
| 215 | $a 489 s. | |
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| 610 | 1- | $9 eu_un_auth*h0002526 $a internet |
| 610 | 1- | $9 eu_un_auth*h0002863 $a kontrola |
| 610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
| 610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
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