1. Business market management
| Title | Business market management : understanding, creating, and delivering value |
|---|---|
| Author info | James C. Anderson, James A. Narus |
| Author | Anderson James C. |
| Co-authors | Narus James A. |
| Issue data | Upper Saddle River, N.J. : Pearson/Prentice Hall , 2004. - 460 s. |
| Issue | 2. ed. |
| ISBN | 0-13-123009-3 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.1 - Obchod - všeobecné otázky. Trh |
| Keywords | podnikanie * trh * obchod * riadenie * hodnota * obchod medzinárodný * segmentácia trhu * zákazníci * nákup * stratégia marketingová * ponuka * kanály distribučné * predaj |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 801264 |