1. Marketing management
Title | Marketing management |
---|---|
Author info | Philip Kotler, Kevin Lane Keller |
Author | Kotler Philip |
Co-authors | Keller Kevin Lane |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2006. - xxxix, 729 s. |
Issue | 12th ed. |
ISBN | 0-13-145757-8 |
Other Interrelated Works | Marketing management / Praha : GRADA Publishing, 2007 ; Kotler Philip ; Keller Kevin Lane ; Černá Štěpánka |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * marketing * manažment * zákazníci * stratégia marketingová * trh * kanály odbytové * komunikácia marketingová * trh svetový |
Database | BOOKS |
Copy count | 5, currently available 3, at library only 2 |
References | (1) - BOOKS |
Call number | 820406, 820407, 821104, 821109, 848316 |