1. Handbook of CRM
| SYS | 0063076 | |
|---|---|---|
| LBL | 00452nam$$2200169$$$450$ | |
| 005 | 20240313132936.3 | |
| 010 | $a 0-7506-6437-1 | |
| 010 | $a 978-0-7506-6437-0 | |
| 100 | $a 20070910d2007łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Handbook of CRM $e achieving excellence customer management $f Adrian Payne |
| 210 | $a Oxford $c Elsevier Butterworth-Heinemann $d 2007 | |
| 215 | $a 438 s. | |
| 610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
| 610 | 1- | $9 eu_un_auth*0002967 $a starostlivosť o zákazníkov |
| 610 | 1- | $9 eu_un_auth*0009569 $a riadenie vzťahov so zákazníkmi |
| 610 | 1- | $9 eu_un_auth*h0004270 $a podnik |
| 610 | 1- | $9 eu_un_auth*h0005509 $a rozhodovanie podnikové |
| 610 | 1- | $9 eu_un_auth*h0003185 $a manažéri |
| 610 | 1- | $9 eu_un_auth*h0001476 $a ciele podnikové |
| 610 | 1- | $9 eu_un_auth*h0006037 $a stratégia podniková |
| 610 | 1- | $9 eu_un_auth*h0006357 $a štúdie prípadové |
| 610 | 1- | $9 eu_un_auth*0002966 $a systém CRM |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0021349 $a Payne $b Adrian $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20070910 $g AACR2 |