1. Marketing ethics
Title | Marketing ethics : cases and readings |
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Author info | Patrick E. Murphy, Gene R. Laczniak |
Author | Murphy Patrick E. |
Co-authors | Laczniak Gene R. |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2006. - 172 s. |
ISBN | 0-13-133088-8 |
Document kind | miscellanea |
Language | English |
Country of Edition | United States of America |
systematics | 17 - Etika. Morálka |
Keywords | marketing * etika * rozhodovanie * etika podnikateľská * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 820703 |