1. Marketing ethics
| Title | Marketing ethics : cases and readings |
|---|---|
| Author info | Patrick E. Murphy, Gene R. Laczniak |
| Author | Murphy Patrick E. |
| Co-authors | Laczniak Gene R. |
| Issue data | Upper Saddle River : Pearson/Prentice Hall , 2006. - 172 s. |
| ISBN | 0-13-133088-8 |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | United States of America |
| systematics | 17 - Etika. Morálka |
| Keywords | marketing * etika * rozhodovanie * etika podnikateľská * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 820703 |