1. Marketing
| SYS | 0076176 | |
|---|---|---|
| LBL | $$$$$nam$$22$$$$$$$$450$ | |
| 005 | 20240306135825.3 | |
| 010 | $a 978-0-19-929043-7 | |
| 100 | $a 20080612d2008łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing $f Paul Baines, Chris Fill and Kelly Page |
| 210 | $a New York $c Oxford University Press $d 2008 | |
| 215 | $a 859 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
| 610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
| 610 | 1- | $9 eu_un_auth*h0005745 $a služby |
| 610 | 1- | $9 eu_un_auth*h0003766 $a obchod |
| 610 | 1- | $9 eu_un_auth*h0006435 $a technológie nové |
| 610 | 1- | $9 eu_un_auth*h0002020 $a etika |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0020051 $a Baines $b Paul $4 070 |
| 701 | -1 | $3 eu_un_auth*0020094 $a Fill $b Chris $4 070 |
| 701 | -1 | $3 eu_un_auth*0020095 $a Page $b Kelly $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20080612 $g AACR2 |