1. Le marketing achats
Title | Le marketing achats : stratégies et tactiques |
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Author info | Roger Perrotin |
Author | Perrotin Roger |
Issue data | Paris : EYROLLES , 2007. - 206 s. |
Issue | 3e éd. |
ISBN | 978-2-7081-2618-3 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | nákup * kúpa * obstarávanie * marketing nákupný * stratégia obchodná * taktika podniková * koncepcie * ponuka * dopyt * analýzy * informácie * portfólio * diagnostika podniková * ceny * produkty * komunikácia * obchod * plánovanie |
Database | BOOKS |
Copy count | 3, currently available 2, at library only 1 |
Call number | 829286, 829287, 829290 |