1. Marketing jako strategie vedoucí k úspěchu
Title | Marketing jako strategie vedoucí k úspěchu |
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Author info | Nirmalya Kumar, překlad: Tomáš Juppa |
Author | Kumar Nirmalya |
Another authors | Juppa Tomáš (Translator) |
Issue data | Praha : Grada Publishing , 2008. - 236 s. |
Edition | Expert |
ISBN | 978-80-247-2439-3 |
Another Edition on the Same Medium | / Kumar Nirmalya Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. - Boston : Harvard Business School Press, 2004 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * teória a prax * riaditelia * segmentácia trhu * výrobky * predaj * kanály distribučné * migrácia * partneri obchodní * značky výrobkov * firmy * trh * podnik * korporácie |
Database | BOOKS |
Copy count | 3, currently available 1, at library only 2 |
References | (1) - BOOKS |
Call number | 829909, 832423, 833162 |