1. CRM 2008
Title | CRM 2008 [elektronický zdroj] : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice | ||||||||
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Author info | editor Jan Vávra | ||||||||
Another authors | Vávra Jan (Editor) | ||||||||
Lošťáková Hana (Recenzent) | |||||||||
Action | CRM 2008 . International scientific conference , Pardubice, Česko , 24.-25.9.2008 | ||||||||
Issue data | Pardubice : Univerzity of Pardubice , 2008. - CD-ROM | ||||||||
ISBN | 978-80-7395-130-6 | ||||||||
Document kind | miscellanea | ||||||||
Language | English | ||||||||
Country of Edition | Czech Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | riadenie vzťahov so zákazníkmi * správanie spotrebiteľa * systém CRM * marketing * zákazníci | ||||||||
Database | BOOKS | ||||||||
References | (4) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E09 00091-001, OBF - Archív EPC, originál dokumentu | ||||||||
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