1. Theory of business image - the complex level interpretation and its practical application
| Title | Theory of business image - the complex level interpretation and its practical application |
|---|---|
| Author info | Darina Hornáčková, Vanda Lieskovská |
| Author | Hornáčková Darina |
| Co-authors | Lieskovská Vanda EUBPHFKMR - Katedra marketingu a obchodu PHF |
| Source document | Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 116-121. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003. ISBN 80-8055-815-9 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Slovak Republic |
| Public work category | Invited reports at home scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E03 00127-001, FHI - Archív EPC, kópia plného textu |