1. Customer oriented strategies in Slovak companies
Title | Customer oriented strategies in Slovak companies |
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Author info | Dagmar Lesáková |
Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF |
Source document | ICABR 2009 : abstracts [of] V. International Conference on Applied Business Research : september 21-25, 2009. S. 124-125. - Brno : Mendel University in Brno, 2009. ISBN 978-80-7375-324-5 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | zákazníci * lojálnosť zákazníkov * odmeny * stratégia marketingová * firmy * Slovensko |
Public work category | Abstractions of invited reports from international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E09 01325-008, OBF - Archív EPC, originál dokumentu |