1. Creating powerful brands in consumer, service and industrial markets
| Title | Creating powerful brands in consumer, service and industrial markets |
|---|---|
| Author info | Leslie de Chernatony and Malcolm McDonald |
| Author | Chernatony Leslie de |
| Co-authors | McDonald Malcolm |
| Corporation | The Chartered Institute of Marketing |
| Issue data | Oxford : Butterworth-Heinemann , 1998. - xiii, 430 s. |
| Issue | 2nd ed. |
| ISBN | 0-7506-2240-7 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
| Keywords | značky výrobkov * značky výrobné * značky kvality * manažment produktový * trh * trh výrobkov * trh spotrebiteľský * zákazníci |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 840612 |