1. Le marketing direct multicanal
SYS | 0111009 | |
---|---|---|
LBL | $$$$$nam$$22$$$$$$$$450$ | |
005 | 20240226090538.0 | |
010 | $a 2-10-050263-8 | |
100 | $a 20100302d2006łłłłm$$y0sloc0103$$$$ba | |
101 | 0- | $a fre |
102 | $a FR | |
200 | 1- | $a <Le> marketing direct multicanal $e prospection, fidélisation et reconquete du client $f Yan Claeyssen, Anthony Deydier, Yves Riquet |
205 | $a 2e éd. | |
210 | $a Paris $c DUNOD $d 2006 | |
215 | $a 327 s. | |
225 | 2- | $a Fonctions de l'entreprise $e marketing-communication |
610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
610 | 1- | $9 eu_un_auth*h0004946 $a prieskum podnikateľský |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0002742 $a klienti |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0033738 $a Claeyssen $b Yan $4 070 |
701 | -1 | $3 eu_un_auth*0033746 $a Deydier $b Anthony $4 070 |
701 | -1 | $3 eu_un_auth*0033747 $a Riquet $b Yves $4 070 |
801 | -0 | $a SK $b BA004 $c 20100302 $g AACR2 |