1. Le marketing direct multicanal
| SYS | 0111009 | |
|---|---|---|
| LBL | $$$$$nam$$22$$$$$$$$450$ | |
| 005 | 20240226090538.0 | |
| 010 | $a 2-10-050263-8 | |
| 100 | $a 20100302d2006łłłłm$$y0sloc0103$$$$ba | |
| 101 | 0- | $a fre |
| 102 | $a FR | |
| 200 | 1- | $a <Le> marketing direct multicanal $e prospection, fidélisation et reconquete du client $f Yan Claeyssen, Anthony Deydier, Yves Riquet |
| 205 | $a 2e éd. | |
| 210 | $a Paris $c DUNOD $d 2006 | |
| 215 | $a 327 s. | |
| 225 | 2- | $a Fonctions de l'entreprise $e marketing-communication |
| 610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
| 610 | 1- | $9 eu_un_auth*h0004946 $a prieskum podnikateľský |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
| 610 | 1- | $9 eu_un_auth*h0002742 $a klienti |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
| 610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0033738 $a Claeyssen $b Yan $4 070 |
| 701 | -1 | $3 eu_un_auth*0033746 $a Deydier $b Anthony $4 070 |
| 701 | -1 | $3 eu_un_auth*0033747 $a Riquet $b Yves $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20100302 $g AACR2 |