1. Retail marketing
| SYS | 0122000 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240313090344.7 | |
| 010 | $a 978-80-7261-207-9 | |
| 100 | $a 20101118d2009łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a cze |
| 102 | $a CZ | |
| 200 | 1- | $a Retail marketing $f Vladimír Bárta, Ladislav Pátík, Milan Postler |
| 210 | $a Praha $c Management Press $d 2009 | |
| 215 | $a 326 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
| 610 | 1- | $9 eu_un_auth*h0005650 $a segmentácia trhu |
| 610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
| 610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
| 610 | 1- | $9 eu_un_auth*h0007565 $a značky maloobchodné |
| 610 | 1- | $9 eu_un_auth*h0005359 $a retailing |
| 610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
| 610 | 1- | $9 eu_un_auth*h0007593 $a zodpovednosť spoločenská |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0036025 $a Bárta $b Vladimír $4 070 |
| 701 | -1 | $3 eu_un_auth*0036949 $a Pátík $b Ladislav $4 070 |
| 701 | -1 | $3 eu_un_auth*p0019785 $a Postler $b Milan $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20101118 $g AACR2 |