1. Marketing strategy
| SYS | 0127700 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240311125055.6 | |
| 010 | $a 978-0-324-54426-8 | |
| 010 | $a 0-324-54426-X | |
| 010 | $a 978-0-324-36272-5 | |
| 010 | $b (student edition) | |
| 010 | $a 0-324-36272-2 | |
| 010 | $b (student edition) | |
| 100 | $a 20110404d2008łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Marketing strategy $f O. C. Ferrell, Michael D. Hartline |
| 205 | $a 4th ed. $b international student edition | |
| 210 | $a Mason $c Thomson/South-Western $d 2008 | |
| 215 | $a 717 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0004203 $a plánovanie strategické |
| 610 | 1- | $9 eu_un_auth*h0002020 $a etika |
| 610 | 1- | $9 eu_un_auth*h0007593 $a zodpovednosť spoločenská |
| 610 | 1- | $9 eu_un_auth*h0007453 $a zber dát |
| 610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
| 610 | 1- | $9 eu_un_auth*h0007080 $a výhody konkurenčné |
| 610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 610 | 1- | $9 eu_un_auth*h0003875 $a oceňovanie |
| 610 | 1- | $9 eu_un_auth*h0001720 $a distribúcia |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*h0002863 $a kontrola |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*p0021981 $a Ferrell $b O. C. $4 070 |
| 701 | -1 | $3 eu_un_auth*0037735 $a Hartline $b Michael D. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20110404 $g AACR2 |