1. Marketing and the service strategy
Title | Marketing and the service strategy |
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Author info | Marta Karkalíková, Alica Lacková |
Author | Karkalíková Marta EUBOBFKTK - Katedra tovaroznalectva a kvality tovaru OBF - zrušená |
Co-authors | Lacková Alica EUBOBFKTK - Katedra tovaroznalectva a kvality tovaru OBF - zrušená |
Source document | Interdisciplinary education in the quality assurance - marketing and quality : proceedings of the international workshop : May 25-26, 1999 Bratislava, Slovak Republic. S. 56-58. - Bratislava : Vydavateľstvo Ekonóm, 1999. ISBN 80-225-1218-4 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Public work category | Scientific works in noticed year-books from home undertakings, home year-books |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E00 01300-001, kópia plného textu |